Never in Reverse Podcast | Talks About Life, Performance, Accountability, and Family.
EPISODE 5

Core Values

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Episode Details

December 6, 2024

31 minutes

  • Accountability to Yourself vs. Others: Jeremy and Doug discuss how holding yourself accountable can be more challenging than meeting work or family obligations.


  • Work and Personal Life Boundaries: They share insights on how they’re still learning to set boundaries and the importance of taking breaks to maintain balance.


  • Core Values and Personal Growth: Jeremy and Doug reflect on how their values have evolved with age, with a focus on authenticity and integrity.


  • The Role of Family in Values: They discuss how living in alignment with your values positively influences family dynamics and teaches discipline.


  • Being a Role Model for Children: Doug highlights how he's striving to teach his kids values like trustworthiness, accountability, and honesty.


  • The Power of Saying “No”: The episode emphasizes how aligning commitments with core values, instead of people-pleasing, leads to greater fulfillment.

Featured Quotes

"Commitment is about taking ownership of your responsibilities and not making excuses."

Jeremy Axel

"I’ve learned how to refocus through my personal growth"

Doug Cox

Episode Transcript And Overview

Are you living in alignment with your core values? Do you know what your values are? In this episode of Never in Reverse, Doug and Jeremy discuss their core values and the strategies they use to live in alignment with them. Our values may feel like no-brainers in the abstract, but when put to the test we can default to people pleasing and excuses. When we do not align with our values, we stunt our ability to reach our full potential. 


Doug and Jeremy are both hard workers who believe in putting their families first. They have had to learn when to pull themselves away from work to spend time with their loved ones and set good examples for their children. Additionally, Doug and Jeremy are working to stay accountable to themselves and fulfill their own needs.


To have integrity, we must fulfill our promises. Sometimes, balancing this value with the importance of our own needs requires us to decline certain commitments. Gain valuable insights on how to determine what to commit to, how to turn commitments down, and how to find your core values in this conversation. 

Timeline Notes

2:52

The amount of obligations that Jeremy and Doug have to complete can be overwhelming. Doug notes that his work relies on building a layer of trust with his team and clients. That trust is built by consistently getting things done on time.

4:39

Jeremy notes that Doug and himself also have obligations to themselves, which they can have more difficulty meeting. In many ways, being accountable to yourself is harder than being accountable to your work and loved ones.

7:02

Jeremy and Doug are still growing and learning how to set boundaries in their work and personal lives. They live in the heat of the moment and often forget to take breaks.

9:31

Doug notes that his work obligations can pull his focus not just from his own needs, but from the needs of his family as well. He has learned how to refocus through his personal growth.

13:09

Do values change with age? Jeremy believes that his values have changed with maturity, particularly his awareness of his own values. Doug has also become more aware of his values with age.

14:57

Integrity and authenticity are core values for Jeremy. He does not align with people who do not present themselves honestly, and he is authentic in how he shows up for his family.

17:13

Doug has always had a strong connection with his wife, but she has also challenged him. He has learned from her throughout their relationship.

20:13

Being committed around your core values is also a positive influence on your family. It teaches your loved ones how to be true to themselves and learn discipline.

21:07

Doug is trying to be a good example for his children; teaching them to be trustworthy, accountable, and honest. He understands that he is a role model, but also recognizes the impact of the people he surrounds himself with.

23:25

To Jeremy, commitment is about taking ownership of your responsibilities and not making excuses. He has had to learn to abandon excuses and take ownership of his mistakes.

25:13

Integrity is also a core value to Jeremy. When he does not complete his commitments and makes excuses, he is not aligning with this value. He is often his harshest critic.

27:18

Sometimes, the best answer is “no.” Making commitments in alignment with your core values instead of constantly people pleasing will leave you in a better place to fulfill the commitments you do make.

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