AboutUs
OurStory
Every forward movement starts with a single step. For us, Never in Reverse began with a simple realization: the most powerful conversations happen when you strip away the polished facades and speak from genuine experience.
We're not here to be motivational speakers or life coaches. We're two friends who've learned our biggest lessons the hard way: through competitive sports, challenging childhoods, building businesses, raising families, and sometimes falling flat on our faces. But here's what we know for certain: life only moves in one direction.
Why never inReverse?
Never In
Reverse
Host Jeremy Axel & Co-Host Doug Cox
The name "Never in Reverse" reflects our desire to embrace the journey, even when the path gets rocky. In our weekly conversations, we explore what it really means to:
The name "Never in Reverse" reflects our desire to embrace the journey, even when the path gets rocky. In our weekly conversations, we explore what it really means to:
Our Approach
Our Approach
Our Approach
Every episode of Never in Reverse is grounded in three core principles:
Raw Authenticity
No script. No rehearsed answers. Just real conversations about the challenges we face as leaders, husbands, fathers, and humans trying to figure it out along the way.
Practical Wisdom
We believe the best insights come from lived experience, not theory. Every topic we discuss—from building grit to practicing gratitude—is backed by real-world examples and actionable takeaways.
Forward Movement
Whether we're talking about business strategy or family dynamics, our goal remains constant: help our listeners find their next step forward. Because sometimes the biggest breakthroughs come from the smallest steps.
JOIN THEJOURNEY
Never in Reverse is a community of forward-thinkers who understand that growth isn't always comfortable, but it's always worth it. Whether you're:
A business leader looking to build stronger teams
A parent trying to instill resilience in your children
Someone working to break old patterns and create new possibilities
Or simply hungry for authentic conversation about real life
You'll find a home here with us. Because at the end of the day, we're all just trying to keep moving forward, one step at a time.