Never in Reverse Podcast | Talks About Life, Performance, Accountability, and Family.
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EPISODE 45

The Identity

Crisis ...

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Jeremy 

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Doug 

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23 minutes

Episode Details

February 18, 2026

23 minutes

In episode 045 of the Never in Reverse Podcast, host Jeremy Axel and Co-host Douglas Cox delve into the complex themes of identity, masculinity, and the pressures faced by founders.

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Episode Transcript And Overview

They discuss the challenges of balancing personal identity with professional roles, the societal expectations placed on men, and the importance of family dynamics in shaping one's sense of self. The conversation emphasizes the need for introspection, mentorship, and the recognition that legacy is defined by the impact we have on others rather than just professional achievements.

Timeline Notes

00:00

The Slow Loss of Self Through Success How founders gradually lose their sense of self, not overnight but through accumulating successes and pressures.

00:14

Obituary Exercise & Self-Reflection Jeremy describes leading men in writing their own obituaries, sparking deep reflection on identity and self-worth.

00:31

Natural Leadership vs. Struggle Discussion on how some people are natural leaders while others struggle, and the reality of leadership challenges.

00:48

Defining Yourself Beyond Work Exploring how men often define themselves by their profession and the need to uncover deeper personal anchors.

02:43

Identity Crisis for Founders & Men The core topic: identity crisis among founders and men, and the struggle to separate self-worth from business.

03:19

Masculine Identity & Providing How men deeply connect their identity to providing for their families and the cultural roots of this mindset.

03:34

Surface Connections & Professional Identity How introductions and relationships often focus on profession rather than deeper personal connections.

04:14

Ego, Recognition, and Early Success Reflections on ego, the need for recognition, and how early business success can shape identity.

04:49

Masculinity and Enjoyment in Providing Merging enjoyment of work with the drive to provide, and how this shapes masculine identity.

05:16

Natural Leadership in Family & Vulnerability The role of natural leadership in family life, being a support system, and embracing vulnerability.

06:20

External Pressures and Fear How external expectations and fears about providing shape and sometimes distort self-identity.

07:46

Guilt, Rest, and Family Time Struggles with guilt over taking time for family and learning to value rest and presence at home.

11:27

Self-Motivation, Team Building, and Lifestyle Building a self-motivated team and focusing on the lifestyle and memories work can provide.

12:07

Growth, Scar Tissue, and Emotional Resistance Personal growth, dealing with emotional triggers, and overcoming resistance in leadership roles.

13:05

Capacity Thresholds & Self-Acceptance Recognizing personal limits, avoiding shame, and accepting the ups and downs of leadership.

13:52

Authenticity, Burnout, and Leadership Disconnect The importance of authenticity, acknowledging burnout, and the disconnect caused by one-way leadership.

16:01

Broken Frameworks & Lack of Support Frustration with leadership that demands more without providing tools or support, and the need for better frameworks.

16:30

Maturing Identity & Customer Fulfillment How maturing in business shifts focus from survival to customer satisfaction and personal pride.

17:22

Teenage Years of Business & Reclaiming Identity Comparing business growth to teenage years, and the ongoing process of reclaiming and shaping identity.

20:54

Maturity, Growth, and Accepting the Cycle Accepting the cycle of life, the importance of maturing through identity crises, and not getting stuck.

21:38

Stress, Transition, and Being Present Managing stress, quickly transitioning back to presence, and prioritizing family over work emergencies.

22:21

Owning Your Journey & Seeking Help Encouragement to own your growth journey, seek help, and avoid letting ego block learning.

23:05

Self-Love, Reflection, and Closing Final thoughts on self-love, reflection, and showing up authentically for oneself and family.

Notable Guests

Bill Fairman

Bill Fairman

Fund Manager, Private Lender

Bill Fairman

Fund Manager, Private Lender

A best-selling author, national speaker, and serial entrepreneur with 30+ years of experience in mortgage banking.

Over the years, Bill has worked closely with hundreds of high-net-worth individuals, helping them strategically grow wealth as a Fund Manager for more than 13 years.

He’s also a trusted voice in the industry, serving on the Government Relations Committee of the American Association of Private Lenders.

Nick Kiridzic

Nick Kiridzic

Founder and CEO

Nick Kiridzic

Founder and CEO

I'm the founder of StaffHero, where we help growing businesses scale without the chaos connecting them with skilled remote assistants and automation systems that save time and cut costs.Before this, I spent over ten years in healthcare and business development, constantly spotting the same problem: amazing teams burning out under the weight of busywork. That’s what pushed me to build StaffHero.

Now, I focus on helping business owners get their time back and build systems that let them grow with freedom and focus.

Paul Glover

Paul Glover

The No B.S. Executive Coach

Paul Glover

The No B.S. Executive Coach

Paul Glover is No B.S. Executive Coach, whose mission is to Challenge the Best to Become Better.

He is also:

• An Ex- White-Collar Felon.

• A “Recovering” Federal Trial Lawyer.

• A Subject Mater Expert on failing and recovery. 

• Who is a TEDx speaker, Vintage Speaker, Forbes contributor, and an author whose book, WorkQuake™, is endorsed by Marshall Goldsmith, a Top 10 Business Thinker.

• An Executive Coach With 30 years of experience who advises and coaches executives in organizations with up to $1 billion in annual revenue.

• A Starbucks addict, and 

• A Chicago Bears fanatic.

Adi Klevit

Adi Klevit

Founder | CEO

Adi Klevit

Founder | CEO

Adi Klevit is the Founder of Business Success Consulting Group and the host of the Systems Simplified podcast. With nearly three decades of experience as an industrial engineer and process consultant, she has helped hundreds of growth-focused companies systematize their operations to scale successfully.

Known as “The Process Guru,” Adi specializes in designing and implementing turnkey systems that reduce dependence on the owner, empower teams, and increase profitability. Her clients range from fast-growing trades businesses to multi-location professional service firms, and she is a trusted advisor to CEOs across the U.S.

Joe Dillon

Joe Dillon

Divorce Mediator & Founder

Joe Dillon

Divorce Mediator & Founder

Joe is a pioneer in divorce mediation who has been helping couples navigate the end of their marriages with dignity and financial wisdom for over 17 years. As co-founder of Equitable Mediation Services, Joe combines his MBA in Finance with specialized training from Harvard, MIT, and Northwestern University to guide couples toward agreements that protect both their emotional wellbeing and financial futures.  


Joe pioneered virtual divorce mediation in 2011, nearly a decade before others adopted online practices during the pandemic. His results speak for themselves: Equitable Mediation Services maintains a 98% case resolution rate, significantly higher than the industry average of 70%. 

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The Identity Crisis Every Founder Hits | EP 045